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Chapter 164: trag Your Bubble Tea
TL: Etude
Jiang Qin’s visit to the Wanzhong Mall was definitely not for aric cooker; this was merely a ce. He needed aric cooker, happeo see one, and Yue Zhu was willing to gift him one. Both parties agreed instantly, much to their delight.
However, his real purpose for this trip was to obtain the current quarter’s sales data from Wanzhong Mall.
“What do you his for?”
“To promote products.”
“?!”
Sitting in Yue Zhu’s office, Jiang Qin took a sip of tea and expined: “Wanzhong sells a wide variety of items, and just choosing be overwhelming for ers.”
Yue Zhu smiled slightly after hearing this: “That’s the nature of a mall, and it’s why we focus more on offliraffic. Many people don’t know what they want to buy before they ehe mall, but they often figure it out while browsing. So, my job as the marketing manager is essentially to attract more people into the mall.”
“That’s true, but suplexity and variety aren’t ducive to online sales.”
“Are you referring to that new website you developed?”
Jiang Qin nodded frankly: “Our supermarket and ercial street els already meet about eighty pert of college students’ needs, so the mall se of our site gets very low traffic.”
Yue Zhu uood the phenomenon: “Shopping online will definitely not offer the same experience as walking through a mall. It’s normal for the traffic to be low.”
“That’s why I want to select a range of popur products from Wanzhong that are suitable for college students—high quality, stylish, and not avaible iail supermarkets or orian streets. I pn to use these as a foundation to create a reended products se on our forum. In essence, if they don’t want to browse, I’ll help them choose.”
“I hardly picture it.”
Jiang Qin phrased it differently: “Put simply, I want online shopping to be not just a y, but also a form of eai. When they get their living expenses and want to spend but don’t know what to buy, they check out the reended products seaybe they’ll impulsively buy a thing or two, or even six. It’s like browsing in a mall—aimless but still spending.”
Yue Zhu thought for a moment: “You think people will buy just because you reend something? That’s unlikely, isn’t it?”
“For example, if someone says this lipstick is very fttering and is the trendy color of the year, a must-have for any sophisticated woman, and they list its pros and s, share detailed usage experiences, call you a dear sister, and urge you to buy it—especially when there’s a dist coupon and free home delivery—what would you do?”
“I… would probably buy it.”
Yue Zhu pondered. If a sister really spoke to her like that, and there was a dist and home delivery, she might buy the lipstick even if she initially had no iion of doing so.
She couldn’t help it; she was called a dear sister, after all!
Jiang Qin nodded after hearing her respohat’s why I want to use this method to tap into the er potential of our forum users.”
“But I ’t just give out the sales data. I o ask Mr. He’s permission first.”
“Is Mr. He here?”
“Yes, he is. Let me take you to him; you expin it yourself to avoid any misunication.”
Jiang Qin nodded and followed Yue Zhu to Mr. He’s office. Upon hearing his request, He Yijun pondered for a long while befreeing.
While sales data shouldn’t be disclosed carelessly, the important part was the numbers. Blurring them a bit and sharing a copy wasn’t a big deal.
To some extent, he was willing to embrace a new el. Since Jiang Qin was eager to experiment, he was curious to see what he could achieve.
After all, it didn’t cost anything, right?Businessmen chased profits, especially when there was no cost involved.
Since he had agreed to join the group buyiure, extending a bit of venieo Wanzhong Mall was also beneficial.
“Thank you for your support, Mr. He,” Jiang Qin said gratefully after obtaining the data.
He Yijun waved his hand: “We’re all old friends here, no need for formalities. By the way, Mr. Jiang, when did your rebellious phase end?”
“I’m still very rebellious,” Jiang Qin replied with a twist of his mouth, then asked with a hint of fusion, “Why do you ask, Mr. He?”
“You met my daughter st time, right? Retly, she got into a fight at school and was suspended for a week. I wish she could be a star student like you.”
Jiang Qin’s mouth twitched slightly, thinking that this topic was a bit awkward to discuss. It wasn’t embarrassing whealked about it himself, but it felt awkward hearing it from someone else.
Fearing that He Yijun might tio dwell on the subjed potentially making him so unfortable that he might literally break through the floor from the fifth to the fourth floor with his toes, he quickly stood up to leave and made a hasty exit.
After Jiang Qi, He Yijun took out the letter of i from his et and looked at it again.
To be ho, he was still skeptical about Jiang Qin’s prospects, especially ing this online sales approach. But sihe young man was daring enough to try, a failure wouldn’t be a big deal.
The security staff mentiohat Jiang Qin had arrived in a Be time, apanied by a driver.
With such a background, he probably wouldn’t care much about losing.
…
In the blink of a was te December.
After Room 208’s full preparation, the Dormitory Stock-up Festival began on a snowy day.
A twenty pert dist might not seem much, but it was quite attractive when reflected in the product prices. sequently, the registration froup buying began to rise as expected.
There were even people on forums starting threads specifically to gather partits for the dists.
Stog up in college dorms was quite on. For instaoilet paper was often shared by all roommates. A roll brought into the bathroom would only st a few days before being reduced to just the tube.
Other shared items often included shampoo, undry detergent, snacks, beverages, and bottled water. It wasn’t easy to distinguish ownership of these unal goods.
You ’t exactly sit in your dorm all day guarding your stuff, letting no oouch it, unless you lock it away and unlock it every time you o use it.
Therefore, uhe guise of the Stock-up Festival, many dorms began to pool funds for bulk purchases.
Apart from this, there were also those who formed groups to buy individually, even more enthusiastically than on the first day of the event.
The college supermarket was the first to be cleared out. Jiang Zhihua was almost overwhelmed by the response.
She had been forewarned by Jiang Qin to stock up before the festival, but the iory was still not enough.
“Boss Jiang, ime stock up more on ies. If you’re short on funds, I’ll front the money. Don’t be so stingy.”
When Jiang Qin arrived at the college supermarket, he spoke with an air of extravagance.
“Mr. Jiang, I cleared two rows of snack shelves just for this event. At this rate, I’m almost like your warehouse keeper instead of a supermarket owner!”
Jiang Zhihua pined, but internally she was quite pleased.
Whether it’s a supermarket or a warehouse, as long as the goods sell and the money es in, who wouldn’t be happy?
Jiang Qin didn’t burst her bubble but instead spoke seriously: “You have to withstand the pressure, Boss Jiang. We’re just getting started. If I had scheduled the event at the beginning of the month, you would have had to clear all your shelves.”
Jiang Zhihua uzzled: “Why’s that?”
“Because that’s when students get their living expenses. Sales would have been even higher.”
“I don’t get it, why do they buy so much toilet paper? I uand girls, but why do boys use it like it’s food?”
Jiang Qin pursed his lips: “I wouldn’t know about that. I’m a det person, not like those stinky boys.”
Jiang Zhihua pulled up a stool and sat at the entrance: “I heard that Xi Tian’s sales this month broke twenty. Is that true?”
“That’s false. How much milk tea would we have to sell to reach that? We did reach twenty, but it’s not all from milk tea sales.”
“Aren’t you only selling milk tea in your shop? What else is there?”
“We’ve introduced a new product called the Milk Tea Card.”
“A what now?”
Jiang Qin reached into his wallet and pulled out a small, pink thin card, roughly the size of a bank card. The card featured an illustration of a lush tree with a simple drawing of a man and a womaled together underh it. Additionally, the tht er of the card bore three logos: Xi Tian, Zhihu, and Group Buying.
“It’s this. Each card is worth a hundred yuan and is sold exclusively through Group Buying. To buy it, one must participate iock-up Festival.”
“People actually buy this? What’s with your bubble tea, so addictive?” Jiang Zhihua was incredulous.
Jiang Qin ughed: “The card’s advertised in Group Buying as ‘trag All Your Future Bubble Teas’. Many boys buy it as a gift. Besides toilet paper, this is the hottest selling produ Group Buying.”
Jiang Zhihua examihe card: “Why is there a little hole punched in it?”
“The milk tea card es with a metal that be threaded through the hole and hung on bags or keys. Some girls like to show off their popurity, and feel embarrassed to go out without hanging one. Girls who don’t receive one might buy ohemselves to use as an accessory. It’s mainly about starting a trend.”
“So, you’re making money off both boys and girls. Who came up with this genius idea?”
“Me. Impressed?” Jiang Qin grinned broadly.
As Jiang Zhihua heard this, she couldn’t help her mouth twitg.
Although she had some uanding of Jiang Qin’s methods during the mock beauty test, she was still amazed to see him innovating with bubble tea like this.
However, as she looked closer, her eyes narrowed, and she leaned in as if she had discovered something. After careful scrutiny, her expression turo surprise.
“Mr. Jiang, the boy on this card is drawn to look like you, isn’t it?”
“You tell?” Jiang Qin was somewhat shocked.
Jiang Zhihua nodded: “If you look closely, it’s apparent. But who’s the girl modeled after?”
“Nobody in particur.”
“That’s nht, she looks like that pretty girl who came to my supermarket for bubble tea cups st time.”
Jiang Qi a numb sensation, spreading from the top of his head to his legs: “You remember her from just one enter?”
Jiang Zhihua ughed: “The details are drawn too well; it’s reizable from the posture and expressions.”
“Impressive.”
“This tree also seems to have some significe, with all those hanging tags?”
“That’s a good friend tree.”
“?”
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